Social Businesses

I’ve spent the last 15 years or so working on voice products largely aimed at businesses, and over the last 4 or 5 years there’s been a change of emphasis from simply providing voice services to business customers. People have been talking first about providing “Unified Communications” and, more recently, “Collaboration” (which to many means the same thing, but in truth is even less well defined).

What does this mean?

Well simply put, the folks who provide voice services to businesses are seeing the consumer market being radically overhauled – where users once thought mobile phones with SMS were astounding, now those same devices play alongside desktop and portable computers offering social networking tools like Instant Messaging, Facebook, Twitter, and the like. These tools are great for businesses – but they need to learn how to use them. Right now, few people have any clue how to transform their businesses from a traditional operation to a social environment. Or even have any clue that they want to. In my blog, I’ll be tracking the developments in the business social networking technologies and also the changing of attitudes to business culture.

About mikbarne
I'm a writer and freelance communications and collaboration consultant with nearly 20 years experience in UK telecommunications, specialising in VoIP, Unified Communications and Collaboration, and building effective communications architectures. Visit my Google+ Profile

One Response to Social Businesses

  1. telenow_net says:

    With adoption level of just 40-50% and with price points of just $60 / month /employee which includes mobile handset, phone, software, voice and data plan the size of the market is substantially large at $50B-$70B annually.

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