Give a precious gift: Feedback

This Christmas, as you’re wondering what to give your friends and family, spare a thought for the rest of the world. Aside from a few quid in a charity collection box or two, what generous gift can you give that can make a difference to thousands? I have a suggestion: feedback.

No, I don’t mean the letters page from the New Scientist. I literally mean some timely view of how you feel about the service you’ve received from someone, or from an organisation. Or help from a friend or colleague, for that matter. A simple thank-you used to suffice, and trust me for personal relationships it’s still an essential and rewarding word. But that’s a bit old-world, a bit isolationist. As I’m obsessed with communications and social networking, and making the world a smaller place, what I really mean here is feedback online.

I’m guilty myself of ignoring pleas from the likes of Amazon to write a few brief words about, and grade, something that I’ve bought. But if Caffe Nero have spent a long time trying to get their coffee just as good as they possibly can, and I really love it, isn’t it worth my while telling the world what I think about it? Not so much for me, but as a gift to others – to the folks at Caffe Nero for a delicious brew, and to potential customers who (so sadly) are spoiled for real coffee choice.

So I’ve given myself an early New Year’s Resolution: to be generous with feedback. Not by always being positive – where would be the point in that? – but in giving it in the first place. 2011 will be the year in which I sprinkle the world with a little bit of the fairy dust which is targeted, specific, timely opinion on products, places and people. Because I have an Android smartphone, the obvious tool to use is the Places service – which has a handy widget in Android. So beware: if you see me coming, put on your nicest smile and serve me the nicest coffee/food/thing that you can.

I will, of course, not forget the charity collection boxes too.


About mikbarne
I'm a writer and freelance communications and collaboration consultant with nearly 20 years experience in UK telecommunications, specialising in VoIP, Unified Communications and Collaboration, and building effective communications architectures. Visit my Google+ Profile

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