Building Effective Information Systems using Social Tools

Social media systems, tools which enable us to emit little nuggets of information whenever we like, run the risk of being analogous to using a fine-mist spray to fill a water glass at 50 feet. It’s not a terribly good way to get a drink. The trouble is, we all play two roles in the analogy: we are both the spray head and the glass. We emit nuggets of information, we also consume information which other people have emitted. It’s all a bit haphazard and directionless: it needs control in order to be effective.

Let me move away from the analogy and back to social media proper. As a Google+ user, I often send out updates – usually links to blog posts of my own, or to news articles or posts which I’ve found on the Internet which are either interesting in of themselves or else worthy of comment. These sorts of updates go out publicly, and I like to think that there might be a few people out there who would find them useful. If they could find them. And that’s the problem I am trying to highlight in this post: building social media tools which don’t just allow us to emit information, but allow information to find us. Read more of this post

Information

Information. Content. Stuff. There’s a lot of it about.

The challenge in our information-rich society is to try to get information into our brains which adds to our world view – brings us, as individuals or business people, actual value – whilst wasting as little time as possible on valueless or value-poor information.

Traditional information sources are newspapers, magazines, books and TV – as well as verbal interactions with friends and colleagues. These all have different pros and cons. Let’s take newspapers, for example. They are a great way to find out about ‘stuff’ currently going on in the world (or a locality), or at least they seem to be. Actually what they are are curated feeds of, usually, subjective information. You can choose how much subjectivity you want in your “news” by choosing a newspaper which tries to deliver more or less of it. But with the best will in the world, the news you receive in a newspaper will only ever be the news which someone else thinks you want. The stuff that they think that you’ll pay for. Read more of this post