Bubbling to the top: the Social Media value challenge

The world is full of social media. People everywhere are trying to get their voices heard in the multiple public and private social media platforms which together form what I glibly refer to as the “babblesphere”. They’re doing it for various reasons: perhaps they want to market products, or themselves; perhaps they want to make or keep in touch with friends; perhaps they want to spread ideas, facts or discussion points which they believe are important or just fun. Whatever the reason, it’s a big world and there’s a lot of babble… so how does content bubble to the top? How does it get wide distribution?

That’s the subject at the heart of the recent post “That Hit Song You Love Was a Total Fluke“, by Tim Sullivan in the Harvard Business Review blog. Read more of this post