Building Effective Information Systems using Social Tools

Social media systems, tools which enable us to emit little nuggets of information whenever we like, run the risk of being analogous to using a fine-mist spray to fill a water glass at 50 feet. It’s not a terribly good way to get a drink. The trouble is, we all play two roles in the analogy: we are both the spray head and the glass. We emit nuggets of information, we also consume information which other people have emitted. It’s all a bit haphazard and directionless: it needs control in order to be effective.

Let me move away from the analogy and back to social media proper. As a Google+ user, I often send out updates – usually links to blog posts of my own, or to news articles or posts which I’ve found on the Internet which are either interesting in of themselves or else worthy of comment. These sorts of updates go out publicly, and I like to think that there might be a few people out there who would find them useful. If they could find them. And that’s the problem I am trying to highlight in this post: building social media tools which don’t just allow us to emit information, but allow information to find us. Read more of this post